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College Social Media Habits That Help (Not Hinder) Your College Experience

How Does Social Media Affect College Students?

The use of social media in the daily life of college students has gained more and more prevalence over the past decade. Not only does social media usage constitute a large portion of a college student’s free time, but they also hold an interesting dynamic within the academic and employment spheres. As a current or prospective college student, it’s important to consider the ways that social media can benefit you in college. But, adversely, you should be mindful of the negative habits, impacts, and consequences social media may have toward your college experience that you want to avoid.

What Social Media Do College Students Use the Most?

According to recent surveys conducted by Business Insider and EAB, it was found that the most popular social media sites among the Gen Z population, based on daily and total usage (in order), were Instagram, YouTube, Snapchat, Facebook, Twitter, Pinterest, and TikTok. Here are the percentages of respondents that claimed they check each social media network on a daily basis and the total usage numbers:

  1. Instagram
    1. 65% check on a daily basis 
    2. 82.5% use Instagram (10% increase from 2017 to 2019)
  2.  YouTube 
    1. 62% check on a daily basis 
    2. 81% use YouTube
  3. Snapchat 
    1. 51% check on a daily basis 
    2. 78% use Snapchat
  4. Facebook
    1. 34% check on a daily basis 
    2. 50% use Facebook (17% decrease from 2017 to 2019)
  5. Twitter: 
    1. 23% check on a daily basis 
    2. 43% use Twitter
  6. Pinterest: 
    1. 14% check on a daily basis 
    2. 36% use Pinterest
  7. TikTok: 
    1. 11% check on a daily basis 

Based on expert insights, an upwards of 98% of college-aged students use some form of social media. Not only this, but an annual nationwide survey of college students by UCLA found that 27.2% of college students spend more than six hours on social media per week. In turn, this has also led to the time spent physically socializing with friends among college students to lower and lower recorded averages over recent years.

Do Colleges Look at Your Social Media Accounts?

The simple answer: yes, many college admissions departments look at prospective students’ social media accounts prior to making a decision on their acceptance into the school. While it is rare that you’ll be denied admission to a college for social media posts, a survey administered by the American Association of Collegiate Registrars and Admissions Officers found that 11% of respondents said they denied admission based on social media content and another 7% rescinded offers based on social media content. In total, around 25% of admissions professionals admit that they check applicants’ social media profiles. Even though these percentages may vary by school admission rates and criteria, this provides more proof that you should be mindful of what you post on social media accounts in order to ensure that you optimize your likelihood of being admitted into college.

Will Social Media Hurt Your College and Career Goals?

It’s important to consider how your time on social media influences your daily life, but you should also think about how the content that you post will impact your future. According to a 2017 study, 70% of employers use social media to screen job candidates before hiring them. Additionally, 54% of employers reported that they’ve found content on social media that caused them not to hire a candidate. Here are some of the top reasons that employers decided to not hire a candidate due to content on social media: 

  • 39% – Candidate posted provocative or inappropriate photographs, videos, or information.
  • 38% – Candidate posted information about them drinking or using drugs.
  • 32% – Candidate made discriminatory comments.
  • 30% – Candidate bad-mouthed their previous company or fellow employee.
  • 27% – Candidate lied about qualifications.

With that being said, we must reiterate the importance of monitoring the types of content that you post on social media. As a general rule-of-thumb, if a post you’re going to make on social media seems to be even slightly questionable upon review, it’s probably best not to post it. Not only can the things that you post influence personal relationships, but they also play a prominent role within the college admissions and hiring processes. You wouldn’t want one frivolous post to determine your future, so be safe and smart when using social media.

Social Media Safety / Admissions Social Media Strategy

The safest way to be present in the world of social media without potentially sabotaging future opportunities is to only make information that you are comfortable with EVERYONE seeing publicly viewable. One easy way to make sure your social media profiles follow these guidelines is to adjust your privacy settings on your accounts. For example, if you’re worried about former Facebook posts that you’ve made in the past, but you don’t want to go through and check each one, you can change your privacy settings to hide their visibility from the public. Here are Instructions for changing your Facebook privacy settings: Facebook Privacy Settings Guide.

Here are privacy settings guides for other popular social media networks as well:

Safe Social Media Sites / Recommended College Social Media Apps

There are many positive effects to social media usage as it pertains to college admissions and future employment opportunities. Social media allows you to connect to people in ways that were never available to older generations and you can use this to your advantage by networking, being involved in constructive communities, and furthering your influence and reputation. Here are some of the social media apps we recommend and how to get the largest benefit out of using them:

  • LinkedIn – LinkedIn is widely considered the most beneficial social media app to college students and it provides many educational and employment related opportunities.
    • Resume Enhancement: LinkedIn allows you to define all your skills and experience, beyond a conventional resume. You can also get referrals from people you know, which will further enhance your credibility. 
    • Networking: LinkedIn allows you to become connected to students, employers, and  other professionals, which can be very helpful in advancing your career. Use connections with these individuals and entities to stay acquainted, in touch, and up to date. You never know what connection could lead to a future opportunity!
    • Job/Internship Searching: Not only does LinkedIn provide a plethora of job and internship listings for you to search from, but many companies use LinkedIn to search for qualified job/internship candidates. Display your skills and experience on LinkedIn to attract the attention of potential employers that are using the platform to scout for talent.
    • Interview Preparation: You can use LinkedIn to perform research on companies that you may be interested in working for. The more you know about a company, the more prepared you can be for an interview.
  • YouTube – This platform can mainly be used as a resource for educational content and tutorial videos. Here are some of the most popular YouTube channels for education and learning:
    • Khan Academy – Provides tutoring in subjects such as math, science, computing, and economics.
    • Crash Course – Teaches a wide range of subjects, like world history, biology, and psychology.
    • Ted Ed – General, wide-ranging, educational content.
    • freeCodeCamp.org – Provides free programming courses.
    • Math and Science – Self explanatory; provides lessons on math and science.
    • There are many more great educational channels out there. Simply search for your subject of interest, along with “lessons/tutoring/education/courses” and you’ll likely be able to find helpful content.
  • Facebook – As long as you follow the guidelines above to safely present yourself on Facebook, it can be a very beneficial platform to use.
    • You can use Facebook to connect with classmates to set up study sessions, work on group projects, and/or ask for assistance and guidance on academic related tasks.
    • Many professors even use Facebook Groups as a way for all of the students in their class to communicate and connect with each other, share information, and complete assignments.
    • There is a fair amount of educational content available on Facebook that can garner you a greater understanding of subjects in your curriculum.
    • Facebook also provides opportunities for networking, albeit at a less professional level than LinkedIn.
  • Twitter – Similar to Facebook, Twitter can be a valuable platform if you’re able to safely and professionally present yourself.
    • You can use Twitter to easily stimulate discussions with new individuals and keep up to date on current topics and trends among educators and employers.

Be sure to connect with us @ecampusdotcom on Twitter, Instagram, & Facebook for more resources, tips, and some great giveaways! And when it’s time for textbooks, eCampus.com has you covered for all your course material needs at savings up to 90%!

Works Cited

  1. Salm, Lauren. “70% Of Employers Are Snooping Candidates’ Social Media Profiles.” CareerBuilder, 15 June 2017, www.careerbuilder.com/advice/social-media-survey-2017.
  2. Green, Dennis. “The Most Popular Social Media Platforms with Gen Z.” Business Insider, Business Insider, 2 July 2019, www.businessinsider.com/gen-z-loves-snapchat-instagram-and-youtube-social-media-2019-6.
  3. Griffin, Riley. “Social Media Is Changing How College Students Deal With Mental Health, For Better Or Worse.” HuffPost, HuffPost, 22 July 2015, www.huffpost.com/entry/social-media-college-mental-health_n_55ae6649e4b08f57d5d28845.
  4. Jaschik, Scott. “Inside Higher Ed.” Prospective Students’ Social Media Preferences Have Changed in Two Years, 23 Sept. 2019, www.insidehighered.com/admissions/article/2019/09/23/prospective-students-social-media-preferences-have-changed-two-years.
  5. Moody, Josh. “Why Colleges Look at Students’ Social Media.” U.S. News & World Report, U.S. News & World Report, 22 Aug. 2019, www.usnews.com/education/best-colleges/articles/2019-08-22/why-colleges-look-at-students-social-media-accounts.
  6. Hochman, Allison. “25 Best Educational YouTube Channels for College Students.” University of the People, 19 Jan. 2020, www.uopeople.edu/blog/best-educational-youtube-channels-for-college-students/

How-To Search For An Internship!

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In order to land that amazingly incredible summer internship, you have to start looking for them. But, where should you start looking? Try these sites you probably visit fairly often anyway:

 

 

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After you have completed your profile, use the search box to search for internships or companies that you’d like to work for. Search combinations of your area of interest and the term “intern,” because you are searching through job positions. For example, if you are a communications major from L.A., you can search “PR intern” or “Communication intern.” Once you have started your search, there is a sidebar where you can input your location information. Also, be sure you are searching under jobs and not people or organizations.

 

 

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Search for, and start following, accounts that post jobs having to do with your major. These accounts post all sorts of positions from all over- so keep your eye on these. Following these accounts will likely become useful later on (i.e. after college) as well. Search for a combination of your major or area of interest and the word “job(s).” Also make sure to follow your college, school, and career centers’ twitter accounts.  They may have helpful information and internship notifications!

YourSchool.edu

 

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Most universities have websites specifically designed to help students and alumni find internships and jobs. Check out your school’s website again and look for a “Career Center” page or an “Internship Finder” page. Then plug in your major and voila!

 

Other great sites to try are Internships.com and InternMatch.com!

 

Good luck on your internship hunt!

Being Professional Online

While you’re interning this summer, you also want to keep in touch with all of your friends online. Your Facebook wall is full of curse words, your Twitter feed is all about partying and you have a ton of posted pictures that are seemingly less than professional. Your boss just friend requested you—not to mention potential employers are constantly looking you up online—so it’s time to clean up your online platforms.

One of the easiest things you can do is control your privacy settings. When friending your boss, it’s important to make sure your profile doesn’t have anything too scandalous. Keep your albums private—if necessary, don’t feel like your employer or colleagues can’t see anything you post, unless you just really want to keep your personal life and work life completely separate. If friends post inappropriate comments on your wall, you can either make your entire wall private or make individual posts private. Even easier, you can talk to your friends about what they post; hopefully, they can clean up their act, at least while you’re actively interning.

Besides privacy, you also need to be conscious of what you are posting. Watch how much personal information you put on your profiles. When tweeting, don’t post every single thing you’re doing every hour of the day. Not only could it lead to unexpected stalkers, but it’s annoying for everyone who follows you. This isn’t necessarily unprofessional, but it makes your profiles overall appear too simple and doesn’t necessarily show off your true self—at least as an employee or intern. Instead, try retweeting posts from your company (not every single one, or even every day) and other places that interest you. Post some interesting articles related to your school major or skills. The more variety you have throughout your online profiles, the easier it will be for employers—current and those seeking you out for interviews—to paint a picture of what you can bring to the company and also how they can cater to your interests.

Finally, and most importantly, to keep a professional Facebook or Twitter, don’t post negative comments about your work. Think or yourself as an ambassador for the company. If you’re posting that you hate your boss, you have an annoying colleague, or that you just hate what you’re doing, you shouldn’t expect to be working there much longer. If you feel the need to vent—about work, personal issues or anything like that—keep it off the Internet. It might be funny, it might lead to a lot of comments on your Facebook wall, but it’s not classy or professional. Besides, a good phone call or in person venting session is always fun.

Overall, just be aware of what you and others are posting on your profiles. It’s not hard to remain professional, it just takes active attention to your accounts. Good luck, interns!

– ToonyToon

A Look at Twitter Followings (Infographic)

With the ever growing social network Twitter on the rise, eCampus.com decided to take a look at who holds the most influence. From music to television to sports, these followings are quite impressive. We all know that Kim Kardashian, Katy Perry, and Lebron James are well known, but did you realize that combined they have the ability to influence over 36 million people?!

Take a look at the numbers of the biggest influencers on Twitter in music, sports, and television in the infographic below.  To see the full graphic please visit the eCampus.com Library of College Infographics.
-Lovejoy

I’m reading Understanding Art

Twitter Giveaway: Why Does Your Study Space Work for You?

UPDATE

Congrats to our winner @notjeanine! This was her entry

 Don’t forget to check back for more Twitter Giveaways in the future! Thanks to all who entered!   

 

Starting this week we will be hosting random giveaways for our Twitter followers! This weeks prize is a Care Package packed with all kinds of yummy food! To enter the giveaway:

1.
2. Answer this question using the Tweet button below. Also feel free and submit photos!

Why does your study space work for you?



We will pick the winner on Thursday (February 23) at 4pm EST. Below is an example tweet to enter the giveaway:

@ecampusdotcom My study space works for me because it is really well organized and well lit.

 

Please note that comments on the blog will not count as entries. You must tweet your entry to be eligible to win. Good luck!

Care Package includes:

3 Bags of Cheez Its, 4 Bags of Chips, 4 Bags of Pretzels, 3 Packets of Ramen, 2 Bags of Popcorn, 2 Packets of Cheese and Crackers, 2 Bags of Cookies, 2 Bags of Sunflower Seeds, 3 Bags of Chex Mix, and 3 Packets of Coffee

Good luck!

-Lovejoy

I’m reading Glass Menagerie 2E PA