Unless you live under a rock, you have most likely heard about Four Loko. If not, quick update: FourLoko is an alcoholic beverage combined with caffeine that has skyrocketed in popularity among college aged adults.
FourLoko is ideal for the broke college student because one can contains a significant amount of alcohol for a small price. What could be better? We will let you be the judge, but to help you make the decision, here are a few facts that you should be aware of, and can be found on Four Loko’s website.

-Four Loko was introduced to the market in August 2008
-The 23.5 ounce cans can be sold at local liquor stores for only $2.50
-Each can contains 6-12% alcohol by volume depending on state regulations
It comes in 8 different flavors
-The alcohol content of one can of Four Loko is comparable to wine and some craft beers
-Each can of Four Loko contains about the same amount of caffeine as a tall coffee from Starbucks

There has been much speculation in the media recently about this beverage. Most recently, the company that produces Four Loko has removed caffeine from Four Loko. The FDA ruled that the caffeine in alcoholic drinks is an unsafe food additive. There have been some unfortunate situations recorded believing Four Loko to be a serious factor in the events. The drink, Four Loko, was banned from four states: Washington, Ohio, Utah, and Oklahoma. So while it might all be fun in games, this drink is not one to mess around with. Now that you have some of the facts, what will you spend your $2.50 on?

With love
Kat VonD

I’m reading Marketing Management